After discussing the Self Vs Traditional Publishing option and your digital marketing mediums, the next big goal is Hype. Actually, it's more of a dream goal than a realistic one, but hey reach for the stars right? You've gone through the painstaking process of writing, editing and promoting your novel. All that's left is to think/dream big and plan for the Hype. A dream without a plan remains a dream. So what is Hype exactly?