Long gone are the days, where writer's could recluse and solely focus on writing. Nowadays, in order to succeed as an author you have to maintain a well oiled digital marketing machine. This is probably why we see significantly less classic material being produced. No more Robinson Crusoe. The world has gone deep into fast consuming commercialism and short term monetization. It's not enough that the author is an extremely talented writer but he/she must be a digital media expert as well. What are the chances of that happening?
Every budding author/writer needs a website. A place where readers can get to know more about you and your products and services. This is no longer a "nice-have" but rather an absolute necessity. So unless you are a published well known author, you will be correctly inclined to save your hard earned cash and create one yourself.