After discussing the Self Vs Traditional Publishing option and your digital marketing mediums, the next big goal is Hype. Actually, it's more of a dream goal than a realistic one, but hey reach for the stars right? You've gone through the painstaking process of writing, editing and promoting your novel. All that's left is to think/dream big and plan for the Hype. A dream without a plan remains a dream. So what is Hype exactly?
Long gone are the days, where writer's could recluse and solely focus on writing. Nowadays, in order to succeed as an author you have to maintain a well oiled digital marketing machine. This is probably why we see significantly less classic material being produced. No more Robinson Crusoe. The world has gone deep into fast consuming commercialism and short term monetization. It's not enough that the author is an extremely talented writer but he/she must be a digital media expert as well. What are the chances of that happening?